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Services

Media Relations

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AD2 Public Relations tells the right story to the right audience at the right time. Leveraging our 360° holistic approach to brand building and public relations, we explore each relevant story angle and media outlet based on brand news, seasonal opportunities, and cultural moments. The result is a depth of media coverage that crosses multiple categories and touches consumers in a meaningful and motivating manner. Additional media relations services include:

  • Newsjacking  
  • HARO monitoring 
  • Key word monitoring 

Social Media

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Social media campaigns engage consumers and support more traditional efforts through comprehensive strategies that combine social, digital and influencer networks. Our social media campaigns help develop audiences and promote loyalty. Areas of expertise include:

  • Digital strategy
  • Content strategy and creation
  • Editorial planning and execution
  • Influencer and blogger outreach
  • Event development and coverage
  • Social media marketing

Event & Influencer Marketing

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We keep your brand on the cutting edge of the culturally current and with your relevant consumers and tastemakers because of the relationships we’ve cultivated with influencers in virtually every space. Whether interacting with consumers at sponsored events or involvement with organizations across numerous verticals. Whether developing sought-after events from conception to execution or attracting key influencers. Whether securing top talent and media for event attendance or engaging key audiences, our strategic relationships translate into success for your brand. Additional event services include:

  • Product launches
  • Media room staffing and management
  • Gift bag and press sample coordination
  • Media deskside scheduling

Thought Leadership

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Bylined Articles

Bylined articles offer excellent opportunities for a business to publish an article from their perspective and with their voice offering industry insight and subtle promotion of their products and services. AD2 Public Relations is able to identify high-value bylined opportunities in business and trade publications, assist company executives in drafting the articles, and deliver them in a timely manner to press to meet editorial deadlines. 


Speaking Opportunities

AD2 Public Relations has the capability to book relevant speaking opportunities on behalf of agency clients. Such opportunities further position the executive and the company as the authoritative voice of their industry in the eyes of the media and among target audiences.

Strategy Consulting & Message Development

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AD2 Public Relations offers short-term and long-term brand consulting as well as strategic plan development. Our efforts will elevate your brand and make sure you’re the name on everyone’s lips. Let us guide you or implement your plan with brand consulting recommendations that include public relations, media relations, strategic partnerships, event marketing, brand alliances, digital and social media marketing, spokespeople, and brand ambassadors.

Crisis Communications

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An important component of any public relations plan is being prepared for eventualities that are sometimes out of control of even the most capable hands. Businesses must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Many different audiences must be reached with information specific to their interests and needs. AD2 Public Relations has a full scale crisis team that will preserve the image of your company in any potential situation.