Fee personalized to fit brand needs, goals, budget and requests
Average cost of $4,000.00 - $7,000.00/month
Six-month commitment minimum
One year commitment recommended
Option B – Project (Short-term Contracts)
Mid-Range Cost, Mid-Range Commitment
Best option for two to five month projects
Fee personalized to fit brand needs, goals, budget and requests and includes
Monthly fee is 25% higher than retainer counterpart
Average cost of three month project - $12,000.00 - $21,000.00
Option C – A La Carte Services
High Cost, Low Commitment
Press Kit Development – $1000.00
Annual PR Strategy Development – $3,000.00
Press Release Drafting – $500.00 (one round of edits) $250.00 (each edited version after)
Pitch Drafting – $250.00 (one round of edits.) $125.00 (each edited version after)
Media Alert Drafting – $150.00 (one round of edits.) $75.00 each edited version after)
Bylined Article Drafting – $750.00 (one round of edits) $375.00 (every edited version after)
Media List Development – $100.00 (50 contacts)
Media Training – $300.00/hour
Option D - D.I.Y PR Kit
Complete Media-Ready D.I.Y PR Kit
Client to pay a flat fee of $5,000.00 and receive all of the below listed items within 15 business days.
- Press Kit Development
- Company backgrounder/mission statement
- High-res photos
- Biographies of key executives
- Select press coverage
- Drafting of Annual PR Strategy
- Drafting of Launch Press Release (One Free Draft Edit)
- Drafting of Launch Pitch (One Free Draft Edit)
- Drafting of Brand-Specific Master Media List (Minimum of 500 Contacts Provided)
Clients that choose to pay their retainer fee three weeks in advance, receive a 3% discount on the current retainer month.
Clients that choose to pay their retainer fee two weeks in advance, receive a 2% discount on the current retainer month.
Clients that choose to pay their retainer fee one week in advance, receive a 1% discount on the current retainer month.
Clients that sign up for AD2 PR’s bill autopay program receive a 2% discount on full contract and all retainer fees.
Clients that refer AD2 PR to new Clients receive a 2% discount on the following month of their retainer fee, regardless if the new Client signs on or not.
If a referral results in a minimum of a six-month contract, referring Client receives a 20% discount on the following month of their retainer fee.